Salesforce releases, read by the people who implement them
Salesforce ships three releases a year and the notes run to hundreds of pages. We read them so you do not have to, and we say what is actually worth your time — what to turn on, what to ignore, and what quietly changes your roadmap.
Spring '26 for Marketing Cloud: business units, Handlebars, and the limits nobody mentions
Spring '26 made Marketing Cloud Next viable for multi-brand teams. The caveats — 50 business units, add-on credits — matter more than the headlines.
Summer '26 for Marketing Cloud: AMPscript lands in Next, and Engagement gets one line
Salesforce's Summer '26 release puts AMPscript and RCS into Marketing Cloud Next. What to act on, what to ignore, and what the split says about your roadmap.
Marketing Cloud Next vs Marketing Cloud Engagement: how to decide, and when
Two products, one name, very different futures. A consultant's guide to which Salesforce marketing platform you should be on, and how to read the release cadence.
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