Salesforce, read by the people who implement it
Two kinds of writing. Salesforce Tips: short, verified, one task each, for Marketing Cloud Next Advanced. Salesforce Releases: what each release actually changes for marketers, and what to do about it.
Verified tips for Marketing Cloud Next Advanced
Configure Email Delivery shows Limited Access after Winter '27? Open Authenticated Domains directly
Winter '27's setup assistant can grey out Configure Email Delivery for an admin with full rights. Open the Authenticated Domains node by URL and the step clears.
Check what 'limited' means before you switch on the Campaign Agent
Campaign Agent is GA on Advanced from October 2026 with limits, and extra agentic campaigns cost more. Settle the allowance and the guardrails first.
Use the Consent Request action in record-triggered flows to close the CRM opt-out gap
Winter '27 lets a record-triggered flow on Contact or Lead update Marketing Cloud Next consent. Bridge CRM opt-outs and opt-ins instead of importing them again.
Blank Campaign Insights has three causes, and each is per business unit
Campaign Insights blank after sends? Check Marketing Performance Intelligence, the marketing data kits and the Tableau permission set on every business unit.
Re-test your campaign flows in Winter '27's new Flow Test Mode
Winter '27 replaces Flow Debug Mode with a dedicated Test Mode and adds Flow Tags. Re-run every live campaign flow this week and tag the ones that send.
Marketing Cloud Next handles SPF and DKIM; DMARC is yours to publish
An authenticated domain gives Marketing Cloud Next SPF and DKIM. DMARC is a record you publish yourself, and most orgs we scan have none. Here is the sequence.
Release analysis for Marketing Cloud
Winter '27 for Marketing Cloud: live, the Campaign Agent is GA on Advanced, and the plumbing that matters
Winter '27 is live. Campaign Agent is GA on Advanced with limits; completion actions, deliverability scoring and consent in record-triggered flows are the work now.
Summer '26 for Marketing Cloud: AMPscript lands in Next, and Engagement gets one line
Salesforce's Summer '26 release puts AMPscript and RCS into Marketing Cloud Next. What to act on, what to ignore, and what the split says about your roadmap.
Marketing Cloud Next vs Marketing Cloud Engagement: how to decide, and when
Two products, one name, very different futures. A consultant's guide to which Salesforce marketing platform you should be on, and how to read the release cadence.
Spring '26 for Marketing Cloud: business units, Handlebars, and the limits nobody mentions
Spring '26 made Marketing Cloud Next viable for multi-brand teams. The caveats — 50 business units, add-on credits — matter more than the headlines.
Winter '26 for Marketing Cloud: sandboxes at last, and Engagement gets a plus
Winter '26 for Marketing Cloud: Next sandboxes, path experiments, push and WhatsApp upgrades, a content agent, and what Engagement+ actually offers.
Summer '25 for Marketing Cloud: Einstein arrives, Sydney opens, and a new name
Summer '25 for Marketing Cloud: engagement scoring in flows, consent in triggered flows, the performance dashboard, Sydney data residency and a new name.
Want this in your inbox?
We publish tips as they are verified and release analysis within days of each Salesforce release. If you would rather not check back, tell us and we will send it over.
Get in touch