Salesforce releases, read by the people who implement them
Salesforce ships three releases a year and the notes run to hundreds of pages. We read them so you do not have to, and we say what is actually worth your time - what to turn on, what to ignore, and what quietly changes your roadmap.
Winter '27 for Marketing Cloud: two agents in pilot, and the plumbing that ships
Winter '27 goes live 12 October. The marketing agents are in pilot; completion actions, a deliverability score and cross-channel scripting are what to act on.
Spring '26 for Marketing Cloud: business units, Handlebars, and the limits nobody mentions
Spring '26 made Marketing Cloud Next viable for multi-brand teams. The caveats — 50 business units, add-on credits — matter more than the headlines.
Summer '26 for Marketing Cloud: AMPscript lands in Next, and Engagement gets one line
Salesforce's Summer '26 release puts AMPscript and RCS into Marketing Cloud Next. What to act on, what to ignore, and what the split says about your roadmap.
Marketing Cloud Next vs Marketing Cloud Engagement: how to decide, and when
Two products, one name, very different futures. A consultant's guide to which Salesforce marketing platform you should be on, and how to read the release cadence.
Winter '26 for Marketing Cloud: sandboxes at last, and Engagement gets a plus
Winter '26 for Marketing Cloud: Next sandboxes, path experiments, push and WhatsApp upgrades, a content agent, and what Engagement+ actually offers.
Summer '25 for Marketing Cloud: Einstein arrives, Sydney opens, and a new name
Summer '25 for Marketing Cloud: engagement scoring in flows, consent in triggered flows, the performance dashboard, Sydney data residency and a new name.
Spring '25 for Marketing Cloud: the release that made Growth and Advanced usable
Spring '25 for Marketing Cloud: WhatsApp in campaign flows, blockout windows, SMS brand vetting, reusable personalisation and the Account Engagement on-ramp.
Want this in your inbox?
We publish within days of each Salesforce release. If you would rather not check back, tell us and we will send it over.
Get in touch